Todays “Rossinisbird’s” blog has a wonderful tale of supermarket buffoonery (follow the link from the side bar for the full text). The offending company is Sainsbury’s, who also happen to have a store next to my shop. Standing in the queue this morning, the store staff were giving away heavy duty carrier bags as a PR exercise in saving the environment. The irony was the fact that each bag proceeded to be filled with foodstuffs whose packaging probably outweighed its contents. If this wasn’t bad enough, each bag was filled with advertising leaflets, a free magazine and photocopied A4 sheets of paper advertising this weeks alcohol specials. We all know that none of this will be read by consumers and will find its way into the bin very quickly, probably along with the bag. I also noticed that the store staff all head new t shirts on advertising the new bags in glorious Technicolor. Unbleached cotton? I don’t think so! What is more annoying, Sainsbury’s half hearted attempt to convince us all that they are a “green” supermarket, or its contempt for its own customers who it assumes are daft enough to fall for this PR stunt?
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