Not that it’s remotely interesting, but tonight for tea I shall be having a cheese omelette, salad and home made coleslaw. Why? Because the Broadcasting Advertising Clearance Centre (BACC) says I shouldn’t be. It’s fifty years since the immortal advertising phrase “Go To Work On An Egg” hit newspapers, magazines, radio and finally TV screens. Plans to celebrate the anniversary and also to re launch the good old British egg however, have been scrambled by the BACC as they feel it doesn’t reflect a “balanced diet”. Once again the food fascists have deemed it necessary to interfere in our lives. It seems strange that adverts for vodkas drinks and cider, the sponsoring of TV programmes by foreign wine concerns and even the good old “Carling Cup” are deemed by their advertising prevalence good for a “balanced diet”, but the old egg is not.
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